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Virtual Reality and Home Selling: What You Need to Know

Posted by Justin Havre on Thursday, January 31st, 2019 at 2:50pm.

Listing a Home for Sale? Everything You Need to Know About VR MarketingMarketing is an important part of making a home sale. The way a home is marketed can affect how much money the home sells for and how quickly the home sells. In recent years, some new tools have been introduced to the real estate market. Homeowners who want to get creative with their home marketing strategy can use virtual reality to attract a wider audience and more home buyers. Here's what you need to know about virtual reality in home selling.

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.

What Is Virtual Reality?

Virtual reality is a computer simulation that enables the user to experience a 3D computer generated environment. Virtual reality usually requires use of a special headset or goggles for the user. Although virtual reality equipment is not ubiquitous, it's becoming more common.

How Can Virtual Reality be Used in Real Estate?

In traditional real estate marketing, home buyers are able to look at pictures of homes to get a general sense of what the house looks like on the inside and the outside. What they can't see is the home's layout, how spacious it is, and what it looks like to tour the inside and outside of the property.

Virtual reality can fill in these gaps. Home buyers who want to tour a property can do so without leaving their house. This makes virtual reality an excellent tool for attracting out of state buyers. It's also an excellent way to attract special attention to a listing. Since virtual reality is still a unique and uncommon marketing tool, any home with a VR tour is likely to stand out among home buyers.

What are the Benefits of VR?

VR is the future of real estate marketing! Like drone marketing, virtual reality gives home buyers a good sense of what it's like to really walk around in a home. VR is an excellent tool for a home owner who is trying to sell a home in an out of the way, difficult to reach location.

When Should You Use Virtual Reality to Sell Your Home?

Virtual reality tours are an excellent marketing tool for homeowners selling a vacation home, since buyers often live far away from the property being sold. Because virtual reality tours cost money to design, VR is an excellent tool for homeowners who have a budget set aside specifically for home marketing.

Finally, VR is an excellent tool to use for homes that have unusual layout and outdoor spaces. Homeowners who want to convey a sense of what it is really like to be on their property can use VR to give home buyers a more accurate experience. A good real estate professional can help a home buyer decide when to use virtual reality.

How Can You Get Started with VR Marketing?

If you're a South East Calgary homeowner who would like to use VR with your home sale, talk to a real estate professional to find out which businesses create VR tours in your area. Your real estate professional can help you pick the right virtual reality service to market your home.

Contact Your Real Estate Professional

There are many ways to market a home when it's put up for sale! If you're a homeowner who would like to know more about attracting buyers and using unique marketing strategies, contact an experienced real estate professional in your area.

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.

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