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5 Ways to Market a Home For Sale

Posted by Justin Havre on Tuesday, October 4th, 2016 at 9:40am.

Selling Your Home? Here's How To Market ItWhen selling a home, visibility is key to finding potential buyers, and that’s where marketing comes in. Working with a real estate agent will help with some of the marketing, but there are even more ways homeowners can help their home that don’t just rely on giving a collection of photos to their agent. Here are some of the different ways homeowners can market their home to help it reach the right audience.

Take Quality Photos

Online listings are typically going to be the first place a buyer will see the home, so the listing needs to have the best photos possible to fully show off all of the home’s best features. Homeowners can either do this themselves if they have some experience with photography, or they can hire a professional photographer who will be guaranteed to get all the best shots. Taking the time to get high quality photos instead of grainy, unclear images can mean the difference between a buyer setting up a showing date or not, so always strive for the best photos possible.

Make Information Easily Accessible

For buyers, nothing is more frustrating than being interested in a home only to find that the home’s basic information is either hidden or seemingly nonexistent.  To prevent this, be sure when setting up listings to keep the home’s information in a highly visible location, especially if the listing isn’t on a real estate website. This can help make a home more memorable to buyers because they can save the information for later, and it can also help prevent them from getting frustrated and moving on to the next listing.

Utilize Social Media

For online listings, real estate websites aren’t the only place to go to look for information about homes for sale. To go above and beyond, try making a Pinterest board for the home to feature all of the rooms and include information that ordinarily wouldn’t be seen in a normal South Calgary home listing, such as how much sunlight the room gets. Homeowners can also make pages on Facebook to advertise their home and create image galleries so prospective buyers can take a virtual tour to see if the home looks like it will suit their needs. 

Make Sure the For Sale Sign is Clearly Visible

When selling a home with a real estate agent, the agency will provide a sign for the homeowner to put in the yard so it’s clear the home is for sale. While this may seem like an eyesore, signs can be a great way to advertise that a home is for sale to people who may not have known otherwise. If given the option between a free standing sign to put in the yard or a small one to put in the window, opt for the larger more obvious one to bring more attention to the home.

Use the Multiple Listing Service (MLS)

Homeowners working with a real estate agent will be able to ask to make sure their home is being featured on the Multiple Listing Service. The MLS is a database of homes and properties that can only be accessed by licensed agents. While this may sound like a disadvantage, the agents who use the MLS are able to share homes they represent with other agents in the area to try to work together to buy and sell their clients’ homes, so having a listing on the MLS can mean getting more attention from agents representing buyers.

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